You're a Clinician, Not a Business Owner.
But Now You Need to Be Both.
You trained to help people hear better—not to run a business.No one taught you about systems, financials, or strategic growth.You need the business skills they never taught you in your training.
The Time Problem Every Clinic Owner Faces
You wear all the hats. RED tasks must be done (bills, compliance). BLUE tasks must be done (seeing patients, generating revenue).But there's no time left for BLACK tasks—strategy and growth.So you work harder and harder... but the business never moves forward.
MOST CLINIC OWNERS TODAY:
← No time left for strategy—feeling stuck and exhausted
WHAT'S POSSIBLE WITH THE RIGHT SYSTEMS:
← Time for strategy—so your business can finally grow
* Time allocation based on research from The Alternative Board (TAB, 2024) and Business.com+ study of 550 SMB leaders (2025). Australian healthcare practitioners spend 25-30% of time on unpaid administrative work.
RED (Support & Infrastructure)
Must be done—no choice. Bills, compliance, admin, IT, payroll. Keeps the lights on but doesn't create revenue. Takes time away from growth.Examples: Stock ordering, HSP compliance, BAS lodgements, equipment maintenance
BLUE (Revenue-Generating Operations)
Must be done—it's the revenue. Seeing clients, service delivery, marketing. This is what you trained for. But without BLACK time, you're on a revenue treadmill.Examples: Hearing aid fittings, client consultations, treatment planning, social media, referrer outreach
BLACK (Strategy & Future Value)
Gets squeezed out—but this is growth. Strategy, planning, systems design. The "if I have time" category that never happens. But this is what actually builds profitability and freedom.Examples: Strategic planning, pricing strategy, service innovation, brand positioning
Already Running a Clinic?
You've been figuring it out as you go, but it's exhausting. You're great with clients, but the business side feels overwhelming. You need to identify the gaps—in skills, people, processes, or tools—and fill them strategically.
- ✓Get visibility on what's actually holding you back
- ✓Identify whether you need people, processes, automation, or training
- ✓Get measurements in place so you can see progress
Launching a New Clinic?
You're a brilliant clinician, but starting a business feels terrifying. You don't know what you don't know. You need the business fundamentals in place from day one—so you can launch with confidence and avoid costly mistakes.
- ✓Get your financial model, pricing, and business structure right
- ✓Set up HSP compliance, systems, and workflows from day one
- ✓Build in time for strategy—not just operations—from the start
"Lizette's strategic insight and leadership in audiology is transformative. Her ability to bridge technical and business aspects makes her an invaluable partner for clinic owners seeking sustainable success."
Clare McCarthy
Director
Wafira - Abundant Thinking